THE ENTREPRENEURIAL

JOURNALIST'S TOOLKIT

1st Edition

Chapter Resources

Chapter 1

Chapter 1: Journalism’s New Frontier

Archive.org/web:
Home page of the Internet Archive’s Wayback Machine.
Craigslist.org/:
Home page of the local online marketplace.
Philadelphiaweekly.com:
Website of the Philadelphia Weekly alternative weekly newspaper.
Poynter.org:
Home page of the Poynter Institute, a resource for journalists.
Voiceofsandiego.org:
San Diego’s nonprofit investigative news site.

Chapter 1 Quizzes

Chapter 2

Chapter 2: Build on Tradition

Asne.org:
The American Society of News Editors’ (ASNE) site.
Journalists.org:
The home page of the Online News Association (ONA).
Patch.com:
The home page for a network of hyperlocal news and information sites.

Chapter 2 Quizzes

Chapter 3

Chapter 3: A Converged World

interactivenarratives.org:
The Online News Association’s (ONA) collection of interactive narrative reports.
istockphoto.com:
An online stock photo site.
shutterstock.com:
An online stock photo site.
tinyurl.com/ktu2pgx:
Guardian technology correspondent Bobbie Johnson’s open Google Doc to track multimedia stories worldwide.

Chapter 3 Quizzes

Chapter 4

Chapter 4: Tools Are Tools

APstylebook.com:
Home page of the journalist’s style bible.
Audacity.sourceforge.net/:
Download page for Audacity’s free open-source audio editing software.
Bhphotovideo.com:
Main website for B&H Photo in New York, an excellent resource for new and used media and recording equipment.
Codeacademy.com:
An interactive site for learning code.
Copydesk.org:
Website for the American Copy Editors Society.
Grammarguide.copydesk.org:
Copy editor Pam Nelson’s grammar blog and home to her extensive interactive grammar exercises.
Grammarist.com:
Online resource for grammar, usage, spelling, and style.
Lynda.com:
A paid subscription site with a vast selection of video tutorials on software, hardware, and various media skills and techniques.
Newsu.org/courses/cleaning-your-copy-grammar-style-and-more:
Poynter.org’s free self-directed online course on grammar, spelling, and style, developed by Poynter’s Vicki Krueger specifically for journalists.
Owl.english.purdue.edu/exercises/2:
Purdue’s Online Writing Lab’s English grammar exercises.
W3schools.com:
A site to guide readers in learning code. Includes resources for learning HTML, HTML5, CSS, JavaScript, PHP, and other languages.

Chapter 4 Quizzes

Chapter 5

Chapter 5: Find Your Own Way

Commdiginews.com:
The website for Communities Digital News, for which Gayle Falkenthal writes.
Google.com/analytics:
Home page of Google Analytics, a popular tool for analyzing website traffic and visitor behavior.
Lifehacker.com:
An online resource offering tips for simplifying life and getting things done.
Quantcast.com:
Browser-based tool that allows visitors to compare traffic patterns across websites.

Chapter 5 Quizzes

Chapter 6

Chapter 6: Entrepreneurial Fundamentals

Journalism.org:
Home page for the Pew Research Center Journalism Project.
Knightfoundation.org:
A foundation that supports journalism ventures through grant funding.
Knightfoundation.org/blogs/knightblog:
The Knight Foundation’s blog.
Omln.org:
The Online Media Legal Network at Harvard’s Berkman Center.
Sba.gov/tools/sba-learning-center/search/training:
Find Small Business Administration (SBA) online educational videos here.
sba.gov/tools/business-plan/1:
An SBA resource for completing a business plan.

Chapter 6 Quizzes

Chapter 7

Chapter 7: Don’t Forget the Story

Sites

Creativenonfiction.org:
Online home of Creative Nonfiction, a journal of literary nonfiction

Articles

Ten Examples of Literary Nonfiction That Make Facts Compelling
By Anna Clark, AlterNet.org, April 2, 2012
Can an Algorithm Write a Better News Story than a Human Reporter?
By Steven Levy, Wired, April 24, 2012

Video

How to Tell a Story (TED.com playlist)

Chapter 7 Quizzes

Chapter 8

Chapter 8: Find Your Audiences

Facebook.com:
The ubiquitous social network.
Instagram.com:
Website of the popular photo-sharing app.
LinkedIn.com:
The best-known professional networking site in the United States.
Pinterest.com:
Website of the female-skewing app for sharing design and ideas.
Plus.google.com:
Website of Google+.
Reddit.com:
Home page of the content-sharing social network.
Twitter.com:
Website of the popular microblogging app.
YouTube.com:
Home page of the video-sharing site.

Chapter 8 Quizzes

Chapter 9

Chapter 9: Content and Distribution

Archive.org/web:
The Internet Archive’s Wayback Machine for searching old Web pages.
AuthorsGuild.org:
A labor group representing writers.
Axiscapital.com/en-us:
Home page of Axis Insurance, which sells multimedia liability coverage.
Bloggershield.com:
Home page of Blogger Shield insurance for bloggers.
Como.com:
Web-based mobile app builder.
CreativeCommons.org:
Nonprofit resource for royalty-free media.
En.support.wordpress.com:
Comprehensive support site for WordPress.com.
En.support.wordpress.com/com-vs-org/:
Website explaining the difference between WordPress.com and WordPress.org.
Facebook.com:
The ubiquitous social media platform.
Foursquare.com:
A GPS-based mobile app that helps users search nearby locations.
GoDaddy.com:
Popular domain registrar known for a sexy brand image long associated with female racecar driver Danica Patrick.
Hootsuite.com:
A site for distributing messages across various social networks simultaneously.
Instagram.com:
Mobile photo-sharing network.
LinkedIn:
The ubiquitous professional network.
Mixi.com:
Social media platform based in Japan.
NetworkSolutions.com:
A domain registrar.
Pinterest.com:
Visual scrapbooking social network.
Plus.google.com:
Google’s social network, Google+.
Reddit.com:
Content-sharing social network.
Register.com:
A domain registrar.
Theme.wordpress.com:
WordPress.com’s main page for choosing themes.
Tumblr.com:
Social microblogging platform.
Twitter.com:
Popular microblogging platform.
VideoBlocks.com:
Website of the subscription-based stock video and audio site Video Blocks.
Vimeo.com:
Professional video-sharing network.
YouTube.com:
Google’s popular video-sharing network.
WordPress.com:
The WordPress-hosted blogging site.
WordPress.org:
The self-hosted version of WordPress’ open-source software for building websites.

Chapter 9 Quizzes

Chapter 10

Chapter 10: Brand and Market Yourself

BrandingPays.com:
Karen Kang’s professional branding website.
ConstantContact.com:
A fee-based service for social marketing and managing campaigns.
LinkedIn.com:
The popular online professional network.
MailChimp.com:
A free and fee-based service for social media marketing and managing campaigns.
Reputation.com:
A fee-based service for protecting online reputations.
VisualCV.com:
Home page for the Web-based CV or portfolio site creator.

Chapter 10 Quizzes

Chapter 11

Chapter 11: Create and Manage Communities

Sites

AngiesList.com:
A subscription-based crowd-sourced review site for local businesses.
Epinions.com:
A consumer review site.
Martinguitar.com:
Online home of C.F. Martin & Co.
OkCupid:
Free dating and social networking site that conducts research and uses personality tests to match people.
OpenTable.com:
Online network for restaurant reservations and reviews. Frequent users can earn points toward free meals.
Martinguitar.com/news/martin-the-journal-of-acoustic-guitars.html:
Online home of Martin: The Journal of Acoustic Guitars
TripAdvisor.com:
Crowd-sourced travel review site.
Yelp.com:
Crowdsourced review site for businesses and services in local markets across the United States, Europe, and Asia.

Downloadable Resource

Google Search Engine Optimization Starter Guide

Chapter 11 Quizzes

Chapter 12

Chapter 12: Strategic Planning and Management

Entrepreneur.com:
The online home of Entrepreneur magazine, which offers guidance to startups and other enterprising business ventures.
FastCompany.com:
The website for Fast Company, a business magazine that focuses on innovation and creativity.
Forbes.com:
The online home of business magazine Forbes, a resource for business
SurveyMonkey.com:
An online survey tool that offers free and paid accounts.

Chapter 12 Quizzes