Students

Chapter Objectives

Chapter 1

Discuss some of the complex interconnectedness of world economies and cultures.
Explain how the insights, theories, and methods of cultural anthropology have been applied to global management, negotiations, and marketing.
Analyze why cross-cultural communication sometimes gets short-circuited in spite of our best intentions.
Identify how culture is acquired through learning, influences our biological processes, and is constantly undergoing change.
Distinguish between ethnocentrism and cultural relativism and how each influences the conduct of global business.

Chapter 2

Understand various contrasting value systems, such as individual versus collective or egalitarian versus hierarchical, and how they influence the conduct of global business.
Distinguish between high context versus low context societies and how they affect the process of cross-cultural communication.
Describe the metaphorical analysis of cultural similarities and differences.
Analyze the effects of change on cultures in the twenty-first century.

Chapter 3

Identify the wide variety of modes of nonverbal communication involved in global business interactions.
Discuss the potential pitfalls when studying nonverbal communication.
Describe some of the salient features of nonverbal communication in general.
Explore the issues revolving around initial cross-cultural business introductions such as exchanging business cards, bowing, and gift giving.

Chapter 4

Articulate several reasons for learning a new language.
Explain the Sapir–Whorf hypothesis.
Discuss the virtues of an indirect style of communication as well as the misinterpretations that may accompany it.
Respond in the affirmative to the statement: Everybody has an accent.

Chapter 5

Describe the challenges involved in cross-cultural negotiations that are not present in intra-cultural negotiations.
Articulate the difference between a negotiating position and the interests behind that position.
Discuss the general strategies that should guide international negotiations.
Explain the importance of location in international negotiations.

Chapter 6

Identify three characteristics of meetings that provide insight into German national culture.
Help your board, composed of business partners from all over the world, to use a single decision-making model in their work.
Describe the partnership life cycle and the various challenges at each stage.
Explain four ways in which virtual teams operate differently than face-to-face teams and strategies they can put in place to be successful.

Chapter 7

Describe the usefulness of comparing “official” organizational values to behavior patterns observed in the organization.
Identify the four mechanisms used by anthropologists to account for change.
Contrast Edgar Schein’s definition of culture with Ferraro and Briody’s: “everything that people have, think, and do.”
Discuss why anthropologists have focused on the four mechanisms by which change does occur and have been less interested in how cultural transformation should occur.

Chapter 8

Identify three venues or ways in which a consumer gets exposed to a firm’s products or services.
Choose any product or service and discuss how you would investigate its use as holistically as possible.
Explain the value in researchers or consultants collaborating with firms on projects.
Choose any brand, explain the meaning it holds for you, and discuss why the connection with meaning matters in product advertising.

Chapter 9

Identify four possible strategies for creating a globally oriented workforce.
Debate the virtues and drawbacks of a short-term international assignment.
Explain why company leaders should be worried about the “expatriate paradox.”
Describe the three features of “cultural agility” and why those features matter in the selection of a candidate for an international assignment.

Chapter 10

Identify what typically happens to people in the stages of culture shock.
Advocate for cross-cultural training in the form of problem-solving sessions once families are abroad for their international assignment.
Compare the similarities and differences of culture shock and reentry shock for an expatriate spouse.
Discuss why international assignments are considered “transformational” from a personal perspective, but often detrimental from a career perspective.

Quiz Questions

Links, Blogs, and Videos

for The Cultural Dimension of Global Business 8e

May 9, 2017

Chapter 1:

Here's Why Companies Are Desperate To Hire Anthropologists: http://www.businessinsider.com/heres-why-companies-aredesperateto-hireanthropologists-2014-3
Delhi Metro has brought about a change in social attitude of people: https://youtu.be/QUhfFJIUx34
30 Crazy Meals from McDonald’s Menus Around The World: http://www.foodnetwork.co.uk/article/crazy-meals-mcdonalds-menus-around-world.html#slide-2
A Slice of History: Pizza Through the Ages: http://www.history.com/news/hungry-history/a-slice-of-history-pizza-through-the-ages
Very clean people, the Japanese: http://www.economist.com/node/153179
Fear and respect: VW's culture under Winterkorn: http://www.reuters.com/article/us-volkswagen-emissions-culture-idUSKCN0S40MT20151010
Insights from a Discussion of the Non-Linear Path to Practicing Business Anthropology: http://anthropologizing.com/2014/05/02/
Sales-Driven Soothsayers: Corporate Anthropologists as Trending Trope in Today’s Public Imagination: https://www.epicpeople.org/corporate-anthropologists-as-trending-trope/
The social costs of export agriculture in San Quitin, Baja California: http://savageminds.org/2015/08/23/
Performing Magical Capitalism: https://www.epicpeople.org/performing-magical-capitalism/

Chapter 2:

The Indian Community in Trinidad: An Interview with Viranjini Munasinghe (Author of Callaloo or Tossed Salad): http://asiasociety.org/indian-community-trinidad-interview-viranjini-munasinghe
Kibbutz Program Center: http://kibbutzprogramcenter.org/about-kibbutz/
Is Arranged Marriage Really Any Worse Than Craigslist?: http://nymag.com/nymetro/news/culture/features/11621/
The Globe: The China Rules: https://hbr.org/2010/06/the-globe-the-china-rules
PBS New Heroes: Mohammad Yunus: https://youtu.be/4NGU5gkI6-Y
Johnson: We are all friends now: http://www.economist.com/blogs/prospero/2013/12/formality-language
The Complicated Chinese Family Tree: https://www.youtube.com/watch?v=nCFRoILS1jY&feature=youtu.be
The Spread of Start-Up America and the Rise of the High-Tech South: http://www.theatlantic.com/technology/archive/2011/10/
How Do You Define Startup Culture?: http://www.wired.com/insights/2013/09/how-do-you-define-startup-culture/
Why We're So Afraid of Change -- And Why That Holds Businesses Back: http://www.forbes.com/sites/womensmedia/2013/04/08/
Perception of Time in Different Cultures 1: https://youtu.be/PX1u2m8i2x8
How Different Cultures Understand Time: http://www.businessinsider.com/how-different-cultures-understand-time-2014-5
Why being too busy makes us feel so good: https://www.washingtonpost.com/opinions/why-being-too-busy-makes-us-feel-so-good/
Why Germans Work Fewer Hours But Produce More: A Study In Culture: http://www.huffingtonpost.com/amol-sarva/why-germans-work-fewer-ho_b_6172262.html
Facebook’s Culture Problem May Be Fatal: https://hbr.org/2010/05/facebooks-culture-problem-may
How Coca-Cola Manages 90 Emerging Markets: http://www.strategy-business.com/article/00093?gko=f3ca6
Anthropologists in Practice: An Interview with Paul Klipp, Design Anthropologist and Business Consultant: http://anthropologizing.com/2013/12/30/
Why Europe isn't creating any Googles or Facebooks: http://www.businessinsider.com/ap-why-europe-isnt-creating-any-googles

Students

Chapter Objectives

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

Chapter 10

Quiz Questions

Links, Blogs, and Videos

Chapter 1:

Chapter 2:

Chapter 3:

Chapter 4:

Chapter 5:

Chapter 6:

Chapter 7:

Chapter 8:

Chapter 9:

Chapter 10: