Writing for Visual Media, 4e

Nielsen

Nielsen metrics

CNN article

Nielsen article

Tata Consultancy Services

Second Screen Revolutionizing the Television Experience

NAB 2013 Programming Dedicated to Second Screen

FierceCable Executive Breakfast, Battle for Multiscreen Viewers, being held during the 2013 NAB Show.

The event will take place on Tuesday, April 9, 2013, at The Wynn in Las Vegas. Registration and networking will occur from 7 a.m. to 7:30 a.m., followed by the breakfast and program from 7:30 a.m. to 8:45 a.m.

I'll have a  roundtable discussion  with NBCUniversal SVP of Digital Distribution, Salil Dalvi; ONE World Sports President and CEO, Sandy Brown; MobiTV Chairman and CEO, Charlie Nooney; and Comcast Media Center VP and GM of Content Solutions, Richard Buchanan. We'll explore the impact that the battle for multiscreen viewers is having on content owners, broadcasters, cable operators and over-the-top video players, and address several key topics, including:

• What are the best options for networks and content owners to reach viewers using tablets, smartphones, and connected TVs?
• How effective are the TV Everywhere applications that have been introduced by networks and pay TV distributors?
• How much progress have Nielsen, ComScore, and other measurement firms made in introducing multiplatform ratings that can track viewing of programming and advertising on any device?
• How can broadcasters use products such as Dyle mobile TV to compete against cable TV Everywhere platforms?
• What's the best way for programmers to encode content for distribution on multiple platforms and devices ranging from HDTVs to mobile phones?
• How soon will pay TV distributors offer access to live and on-demand programming to subscribers outside their homes?
• What impact will Aereo, Boxee, and other players pitching Internet video solutions that incorporate local broadcast programming have on the TV business?