Students

Chapter 1 - Welcome to the Creative Economy

The music industry represents a constant balancing act between art and commerce. In this chapter you will see why humans are “addicted” to music and learn how the creative economy contributes value to communities aesthetically, socially, politically, and ethically. Jeri Lynne Johnson and the Black Pearl Chamber Orchestra are profiled for their success in upending the status quo of racial diversity in classical ensembles. The conductor-composer-opera director Iván Fischer is spotlighted for courageously upending the status quo of politics and the music industry in Hungary.

Flashcards

Video Links

Metallica and Lang Lang perform “One” at the 56th Grammy Awards (2014)

https://www.youtube.com/watch?v=y3K9e7pP24Y

2Cellos—“They Don’t Care About Us”

https://www.youtube.com/watch?v=l-9VZZWtMfQ

Dan Visconti: Lonesome Roads. WQXR—The Sounds of a New Century Festival (SONiC)

https://www.youtube.com/watch?v=YtxLp_Iu8xs

Landfill Philharmonic (film trailer)

http://www.landfillharmonicmovie.com/

Zoukak Theatre Company (featured videos)

https://vimeo.com/zoukak

Opera singer Joyce DiDonato sings the US national anthem

https://www.youtube.com/watch?v=ciDE-3p4hNQ

Opera singer Renée Fleming sings the US national anthem

https://www.youtube.com/watch?v=N1h4zfO8Ais

Budapest Festival Orchestra, Iván Fischer conducting

http://www.bbc.co.uk/music/artists/630639be-2784-43f9-8104-016787f7f862

Chapter 2 - Why Music Professionals Need to Think Like Entrepreneurs

In this chapter you will dig deeper into the meaning of “music entrepreneur.” You will learn the various forms that entrepreneurship can take, and the difference between for-profit and nonprofit organizations. You will see why it’s important for music professionals to think and act like entrepreneurs. Then you will gain the skills needed to learn how to think like an entrepreneur. The chapter concludes with a section of questions that will help you understand yourself from an entrepreneurial point of view. Two entrepreneurs are spotlighted: Andrew Cyr of the Metropolis Ensemble and Groupmuse founder Sam Bodkin.

Flashcards

Video Links

Guy Kawasaki—The Art of the Start

https://www.youtube.com/watch?v=7mEQ0ono8mg

Groupmuse Promo

https://vimeo.com/59743134

Derek Sivers:

“Leadership Lessons from Dancing Guy”

https://sivers.org/ff

“Japanese Addresses: No Street Names. Block Numbers”

https://sivers.org/jadr

“Why You Need to Fail”

https://www.youtube.com/watch?v=AWwDzHFSyLs

Metropolis Ensemble—Concerts

http://metropolisensemble.org/concerts/

Kate Tempest—“Circles”

https://vimeo.com/105869136

Chapter 3 - Developing the 21st Century Global Music Professional

In this chapter you will learn how global music professionals are nurtured and developed. Classical rock star Lang Lang serves an excellent example of a 21st century global music professional. You will be introduced to each major section of the music industry to see how it contributes. Four global artists are profiled so that you can see how many ways there are of developing global music professionals. Canada is spotlighted as a country that is exemplary in nurturing and supporting its artists.

Flashcards

Video Links

72 Hours with DJ Chuckie, the Dirty Dutchman—Part 1/2

https://www.youtube.com/watch?v=nWkNo7kD8WA

Musaic (New World Symphony): orchestral excerpts, master classes, audition preparation, how-to

http://musaic.nws.edu/

Lorde: “Yellow Flicker Beat,” from The Hunger Games: Mockingjay—Part 1

https://www.youtube.com/watch?v=3PdILZ_1P74

Metallica & Lang Lang: “One” (MetOnTour—Grammy Rehearsals, 2014)

https://www.youtube.com/watch?v=0AGt03JCCsQ

BBC Proms Lang Lang plays Mozart, Rachmaninov ... 2008

https://www.youtube.com/watch?v=CfC1bzr5Ezc

Flume: “Some Minds,” “Holdin’ On,” “Insane” plus 5 Questions with Flume

http://www.mtv.com/artists/flume/

Passenger performs live for Sir Terry Wogan (BBC)

http://www.bbc.co.uk/music/artists/186e216a-2f8a-41a1-935f-8e30c018a8fe

Canadian Prime Minister Justin Trudeau busting the moves in bhangra, traditional Punjabi folk dance

http://www.thestar.com/news/canada/2015/10/23/justin-trudeau-hailed-for-his-bhangra-dancing-skills.html

Chapter 4 - Getting to Know You: Branding and Marketing

Articulating your authentic brand and communicating it to the public are two of the most important aspects of entrepreneurship. Your (or your business’s) unique qualities and strengths will set you apart from others in the marketplace. Building a loyal fan- or customer-base, keeping them engaged with content marketing, thanking them for their loyalty and making it easy for them to tell others about you will help you create a rewarding and sustainable business as a music entrepreneur. Three marketing case studies at the end of the chapter are designed to give you practice in branding and marketing.

Flashcards

Video Links

Unzipped: A deeper look inside Levi Strauss & Co.—Eight Music Artists Who Live in Levi’s

http://levistrauss.com/unzipped-blog/2015/02/musicians-live-in-levis/

Electric Zoo: “Don't miss the moment. Be present. Avoid the risks.”

http://www.rollingstone.com/music/news/electric-zoo-requiring-fans-to-watch-anti-drug-video-for-admission-to-festival-20140809

David Guetta: Miami Ultra Music Festival 2015

https://www.youtube.com/watch?v=SdmpBeLrzys

Interlude videos: Bob Dylan, Coldplay, Carly Rae Jepson and others

http://interlude.fm/home/videos#music-videos

Sam Smith—“Say with Me” (live on Saturday Night Live)

https://www.youtube.com/watch?v=2n8k_bdOe94

Teargas—“Go Away”

https://www.youtube.com/watch?v=Eo53vmGp1rs

KiD X (feat. Moozlie)—“Se7en”

https://www.youtube.com/watch?v=8lOasOyqkZE

Riky Rick performing “Boss Zonke”

https://www.youtube.com/watch?v=gKvYTikVVpM&list=PLTRKTsUqtjZwFRbql3dXz-fVn6YjzE3-g&index=3

Dhafer Youssef (oud player and vocalist) at Baalbeck Festival, Lebanon

http://www.ovguide.com/baalbeck-international-festival-9202a8c04000641f800000000484690f

Sting performing “Desert Rose” featuring dancer Ornella Jabra at Baalbeck Festival, Lebanon

https://www.youtube.com/watch?v=v_N-wGCZwqc

Chapter 5 - Opportunities Ahead: Global Rights Management

This chapter provides a comprehensive look at copyright law within the context of intellectual property as it has developed around the world. While each country has its own specific laws, in general copyright protection is given to the owner of original works of music. The challenges of global rights management are explored. We have spotlighted Cape Verde, a tiny African island that is working to build its unique music into an economic engine. The chapter concludes with a musician’s guide to avoiding copyright infringement.

Flashcards

Video Links

Phil Manzanera guitar tutorial—“How to play the riff from ‘No Church in the Wild’”

https://www.youtube.com/watch?v=2aAMDGyeIMI

The I, IV, V chord progression (Andrew Wasson)

https://www.youtube.com/watch?v=TrIJnGaoGXk

Watch shows live at Le Poisson Rouge from anywhere in the world!

http://lpr.com/streaming/

Kriol Jazz Festival, Cape Verde: Boubacar Traoré

https://www.youtube.com/watch?v=uVseZU99G3c

Sara Tavares

https://www.youtube.com/watch?v=5Mklz2S9DvU

Cindy Blackman-Santana

https://www.youtube.com/watch?v=WcNVOzc4vmE

Professor Ian Hargreaves, Opening Keynote, European Policy for Intellectual Property 10th Annual Conference, University of Glasgow, UK, 2‒3 September 2015

http://www.epip2015.org/transcript-video-epip2015-opening-keynote-ian-hargreaves-response-julia-reda/

John Fogerty—“The Old Man Down the Road”

https://www.youtube.com/watch?v=VtTNK5HZ84A

Creedence Clearwater Revival—“Run Through the Jungle”

https://www.youtube.com/watch?v=EbI0cMyyw_M

Chapter 6 - Revenue Streams: Global Performing and Licensing

In this chapter we will examine the two broad areas of the performance sector that produce revenue streams for artist-entrepreneurs: performance royalties and live events. Entrepreneurial artists, bands, promoters, presenters, and producers tell the story of the live music industry. A proliferation of online tools is helping DIWO artist-entrepreneurs manage their shows and tours. For many groups, however, this is only a short-term strategy.

Flashcards

Video Links

The Metropolitan Opera (New York City)—short-form videos

https://www.metopera.org/Discover/video/

U2—“Every Breaking Wave”

https://www.youtube.com/watch?v=iYVEik7Lvc4

Philharmonie de Paris, inauguration concert and gala

https://www.youtube.com/watch?v=w9zPW-oqEzc

Playing in the SoundBox with the San Francisco Symphony

https://www.youtube.com/watch?v=H3Pmisj8bnY

How Meyer Sound Constellation optimizes acoustics in shape-shifting Logomo Hall, Turku, Finland

https://www.youtube.com/watch?v=tLdzRRBBAEE

Epic footage of silent events on college campuses, music festivals, and raves.

https://www.silentevents.com/videos/

Dave Carroll—“United Breaks Guitars”

http://www.davecarrollmusic.com/music/ubg/song1/

Pomplemoose—“Walking on Sunshine”

https://www.youtube.com/watch?v=ZOq3yAK5Zrk

Chapter 7 - Revenue Streams: Music Publishing

Music publishing is a large and important area of the music industry that generates revenue through licensing agreements that exploit music copyrights. Royalty revenue comes from contractual relationships with songwriters, composers, and recording artists. Promoting songs, supervising the collection and payment of royalties, and placing songs in movie and TV soundtracks and commercials allows for the development of multiple and recurrent revenue streams. Kobalt Music, an innovative music publisher, is highlighted. The DIWO (Do It With Others) section offers practical advice to music professionals on how to collect all the royalties they are due.

Disclaimer: This chapter is intended to provide an introduction for non-specialists or newcomers to the subject of copyright and related rights. It explains in layman's terms the fundamentals underpinning copyright law and practice. It describes the different types of rights which copyright and related-rights law protects, as well as the limitations on those rights. For specific answers to and detailed guidance on deeper aspects of global copyright law, please consult with legal counsel.

Flashcards

Video Links

Kobalt Music—recent synch placements

https://www.kobaltmusic.com/page-synch.php

Steve Reich: “Clapping Music” (Ciclo de Conciertos de Música Contemporánea del Teatro San Martín)

https://vimeo.com/73772522

Biz Markie—“Alone Again”

https://www.youtube.com/watch?v=OebqNsNRBtU

Chapter 8 - Revenue Streams: Broadcasting and Digital Media

Digital media and broadcasting offer many revenue-producing opportunities for artist- and music-business entrepreneurs. Mastering the user experience is the main focus for entrepreneurs in digital media and broadcasting, where dramatic changes have occurred in a relatively short span of time. Television now has serious competition from Google and other online content providers. The advertising industry is seeing revenues migrate from traditional broadcasting to online broadcasting. Podcasting may be the future of radio. We spotlight two indie filmmakers whose story has lessons for music entrepreneurs. The chapter concludes with advice for DIWO musicians who want to get music synched with film, video, video games, and commercials.

Flashcards

Video Links

Serial, Season 1, Episode 1, “The Alibi” (US National Public Radio Podcast)

https://serialpodcast.org/season-one

Tablet, Israel Story, Episode 6, “What’s Love Got to Do with It?”

http://www.tabletmag.com/jewish-life-and-religion/188758/whats-love-got-to-do-with-it

“Closure of ERT (Greek Public Broadcasting) for two years due to austerity measures,” The EU Public Policy Broadcaster

http://www.vieuws.eu/citizens-consumers/closure-of-ert-public-broadcasters-in-europe-must-be-protected-stresses-guengl/

Mozart in the Jungle, season one trailer

https://www.youtube.com/watch?v=QixpBQcGAqc

Theatrical Clips from Burn, TBVE Films

http://www.detroitfirefilm.org/clips/

Chapter 9 - Revenue Streams: Recorded Music

In this chapter you will learn about the revenue-generating opportunities for artist- and music business-entrepreneurs in the area of recorded music. You will see that illegal downloading and copyright infringement remain a major impediment to the recording industry's revenue stream. The importance of record producers is explored. CD Baby, the online distributer, is profiled. DIWO (Do It With Others) artists will find many practical suggestions for earning revenue in the recorded music sector.

Flashcards

Video Links

Lucas Lucco—Quando Deus Quer (Clipe Oficial)

https://www.youtube.com/watch?v=EEaZ_z6MhTQ

Wakin Chau croons 朋友 (Taiwan Golden Melodies concert Pt 3)

https://www.youtube.com/watch?v=YkOkdAkrrhw

Teo Macero speaks about working with Miles, Mingus, and Monk

https://www.youtube.com/watch?v=CNKAv1aa9IA

Kara DioGuardi: In Conversation at the University of Rochester

https://www.youtube.com/watch?v=sS-bwkh5DNs

AVICII | Madonna | Ultra Music Festival |

https://www.youtube.com/watch?v=vzU5h3HMjrQ

Chapter 10 - Hands On: Start Something That Matters

All the work you have done so far has prepared you well for this final task: starting something that matters. In this chapter you will be guided through the process of selecting one of your ideas for a new music venture and preparing to write a business plan to shop it. Making meaning in the world is the single most important aspect of launching a new venture. Problem-solving exercises will help you find the right entrepreneurial venture for your life’s goals. The guidelines presented here are applicable to ventures where you and your music are the product or service, as well as to ventures that are not quite as personal. All other aspects of developing your venture are presented here, with a section on legal and tax issues for business launched in the United States.

Flashcards

Video Links

Six Motivational Videos for Entrepreneurs

Life = Risk
Be Phenomenal
The Keys to Life: Running and Reading
How Bad Do You Want It?
I Am First Not Second
Passion: The Secret Ingredient to Success

http://www.entrepreneur.com/article/248811

Blake Mycoskie—the founder of TOMS shoes and author of Start Something That Matters—explains the backstory of his brand's name and describes the model behind the socially conscious business (PBS)

http://www.pbs.org/video/2126070288/

Guy Kawasaki, “Innovation,” Women’s Startup Lab

https://www.youtube.com/watch?v=j67hkmi3liQ

Guy Kawasaki, Keynote: “It's About Meaning Not Money,” Telecommunications Industry Association (TIA)

https://www.youtube.com/watch?v=EHLy6WwqUhQ